Research blog
Commentary on research techniques that impact on public affairs and corporate communications can be found below.
Goodbye AVEs (3rd Sep 2010)
We were very interested to note that the international body for measuring communications has pledged to find an alternative to advertising…Read more
What August Holiday? (17th Aug 2010)
With many clients away in deepest darkest August, we are busy cracking on with communications research in order to hit the ground running in the autumn…Read more
Knowing the policy risks (26th Jul 2010)
Today's FT covers a new report that questions private equity's abilities at generating return on investment. The sector has quickly criticised the research…Read more
Working out who to talk to - mapping your audience (16th Jul 2010)
When starting new public affairs and communications campaigns there is always the temptation to take your message and start shouting about it to anyone who will listen…Read more
Investing in understanding (30th Jun 2010)
Public affairs and communications management consultants need to have a detailed understanding of the business environment…Read more
Evaluation, evaluation, evaluation (17th Jun 2010)
That's the message from last night's CIPR Excellence Awards. Whether it's public affairs, reputation management, internal communications or a consumer…Read more
Gaining an insight into the new government's thinking (17th Jun 2010)
The new coalition government is not releasing a lot of detail about its plans. This reflects the complex arrangement between the Conservatives and Liberal Democrats…Read more
Success at the polls (13th May 2010)
Election nights usually test the pollsters nerves. In hindsight, little cause for them to worry this time round. From the start of the campaign…Read more