Cycling champion Chris Boardman launches Cycle to Work Alliance
British Olympic Gold medallist, Chris Boardman MBE today celebrated the launch of the Cycle to Work Alliance at a reception in the House of Commons.
Together with Julian Huppert MP, the British Heart Foundation and the leading providers of the cycle to work employee benefit (Halfords, Evans Cycles and Cyclescheme), Chris Boardman highlighted the importance of building physical activity such as cycling into daily routines.
With roughly a quarter of the population now obese, and the new coalition government placing an emphasis on preventative healthcare by encouraging people to live more active lives, the Alliance is campaigning to raise awareness of cycling’s potential to improve individuals’ health.
The Parliamentary reception was also attended by members of the business community eager to consider the role business can play in helping to improve the health and lifestyles of employees.
Commenting at the reception, a spokesman for the Alliance said: “At a time when public health problems are on the rise in the UK, the cycle to work scheme is an invaluable way of helping individuals take action for their own wellbeing”.