Save Childcare Vouchers campaign shortlisted for PRCA Award

Westminster Advisers has again been recognised for the success of the ‘Save Childcare Vouchers’ campaign, having been shortlisted in the Public Affairs category for this year’s PRCA Awards.

On behalf of the four largest providers of childcare vouchers in the UK, Westminster Advisers co-ordinated a campaign of political, media and public pressure against the government’s decision to withdraw tax relief worth approximately £1,800 per year to working families.

The campaign, between October and December 2009, secured public cross-party support. It generated approximately 94,000 supporters on a Downing Street e-petition, sparked a rebellion by nine former government ministers, and ultimately resulted in a ‘u-turn’ by the Prime Minister.

As a result of the campaign, the government committed to retaining tax relief for childcare vouchers at the basic rate of tax for all users, saving an essential financial support for families with young children and an indispensible recruitment and retention tool for employers.

Westminster Advisers Managing Director Dominic Church said: “I am very proud of the work we have done on this campaign and am delighted to have been shortlisted by the PRCA. It was an important piece of work, combining our policy expertise with rapid media and stakeholder relations, to retain a vital benefit for working families and it is great to achieve recognition from the PRCA for this.”

The winners will be announced at the PRCA Awards Dinner at the Park Lane Hilton in London on Tuesday 26th October 2010.


Notes:

  • About Westminster Advisers Ltd - Westminster Advisers is a public affairs and communications management consultancy helping clients to work with government and develop goodwill from groups and individuals that impact their organisations.
  • The Save Childcare Vouchers campaign was supported by leading voucher providers Accor Services UK, Computershare Voucher Services, Grassroots Group and Sodexo Pass, and is endorsed by the Federation of Small Businesses, National Day Nurseries Association, National Childbirth Trust, Working Families, and the armed forces family federations. More information is available at www.savechildcarevouchers.org.uk
  • Further information about the awards and links to the various categories can be found at: http://www.prca.org.uk/2010prcaawards
  • About the PRCA: The PRCA is the trade association representing the voice of public relations and has more than 160 member companies. Together, members of the PRCA employ 5,000 people and generate around £400 million each year in fees from clients. More information can be found at http://www.prca.org.uk/

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