Westminster Advisers achieves PR industry standard

The Public Relations Consultants Association (PRCA) has awarded Westminster Advisers its Consultancy Management Standard - the gold standard of service for the PR industry.

The internationally recognised Consultancy Management Standard (CMS) is the industry's quality certification system for public relations firms, and only about 140 of the UK's 2,000+ PR consultancies have passed the rigorous independent audit required. The Standard is an assurance to clients that Westminster Advisers adheres to strict quality standards in management, communication and service delivery.

Dominic Church, Managing Director of Westminster Advisers, said:

"As an emerging leader in the public affairs and communications management field, we are delighted to show our commitment to professionalism by joining the PRCA. We were also very pleased to achieve such a high performance rating in the rigorous CMS audit."

The CMS is an independently-audited set of eight tests which a consultancy must pass as a member of the Public Relations Consultants Association. It combines elements of ISO 9000 and Investors in People with criteria specific to the public relations industry.

Francis Ingham, director-general PRCA says: "CMS is the global stamp of PR professionalism. Very few agencies meet its stringent requirements, so it is a mark of genuine excellence that Westminster Advisers has been awarded this prestigious standard. It marks them out as one of the very best PR agencies".

Westminster Advisers is one of over 160 PRCA members based throughout the UK. These consultancies are of all sizes, working for clients in all business sectors. Together they employ around 5,000 people and generate more than £400 million in each year in fees from clients.

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